Benjamin Franklin once said, “Failing to plan is planning to fail.” The same is true when it comes to content marketing. Don’t make the mistake of simply pumping out blog posts and white papers and hoping to reach your ideal audience. Let me help you put proven strategies in place that create brand awareness, convert leads and empower your sales and marketing teams.
White Papers & eBooks
Long-form content like white papers and eBooks can serve as downloadable material to help you showcase your thought leadership and capture leads. I have a proven track record of creating thoughtful, well-researched documents with B2B technology audiences in mind.
Did you know? B2B companies that blog 11+ times per month have almost three times more traffic than those blogging 0-1 times per month. (Source: Hubspot) Whether you or your team are simply too busy to blog consistently or unskilled at writing, I can help! I’ll assist you with coming up with topics, conducting the latest industry research and posting informative, shareable content, consistently.
In the B2B setting, case studies help convert and accelerate leads. (Source: Marketing Charts) There’s only one group of people that are more effective at telling your company’s story than you, your customer. Customer case studies provide social proof, real-life use cases and trusted testimonials to show that your offering is better than your competitors.
54% of marketers say increasing engagement rate is their top email marketing priority. (Source: Ascend2, 2016) Email is still king when it comes to pushing out your content. I can help you to create a highly engaging newsletter to delight your customers and attract your ideal prospects.
Product videos can increase purchases by 144%. (Source: Neil Patel)
With waning attention spans, those who won’t read, watch. I work with experienced animators to create custom video scripts to accompany your motion graphics and explainer videos.
I invest time upfront in getting to know your brand. We’ll discuss voice, tone, values and more to ensure that any content we create together feels like a natural extension of your brand.
We’ll enter into a written agreement that outlines the cost of your services. If the scope changes at your request, I’ll discuss budgetary changes with you before moving forward with additional work.
I take the time to learn about your customers and prospects, including their top pain points. I then carefully work to deliver your message in a way that will authentically resonate with your target audiences.
“I have used Tamara at my 2 previous companies and would happily work with her again. Tamara’s writing skills are brilliant and working together is always a comfort as I know she will take any brief and make great content in record time whether for blogs, emails, webpages or one pagers. Tamara is a true writer and I would recommend working with her to anyone who wants great content!”
“Tamara is a pleasure to work with. She is on top of her work, always getting the writing done with plenty of time left before a deadline. She has a gift at taking technical information and writing about it in a way that is easy for the readers to understand, without over simplifying. I highly recommend Tamara!”
“I hired Tamara over a year ago as a Content Writer. In the time that we have worked together, Tamara has authored case studies, white papers and blog posts for us. She is a true professional, and I know that when I reach out to Tamara with a new project that it will be completed in the highest manner possible. If you are looking for a phenomenal content writer for your organization then look no further!”
“For over the past year, Tamara has designed and managed the distribution of a national newsletter for my firm while also handling all our social media outreach. Her work is always completed on time and flawless. When we need enhancements to our marketing outreach her responses have always been very prompt. In addition, Tamara is a pleasure to work with and very professional. I would have no hesitation in giving Tamara the highest recommendation.”
“Tamara is my go-to person for creating interesting, in-depth article, blogs, infographics and other content, with a specialty in marketing and technology content. She understands both technology and the business ramifications of the technology, and that’s incredibly valuable to me. She delivers great content, and is always able to meet deadlines. I would highly recommend her for a variety of content needs.”
“When impossible deadlines have to be met but precision research is vital to capture the perfect opportunity for the client, Tamara can be counted on to provide thorough, insightful, and well-developed research.”