AI strategy for marketing leaders
Expand what your marketing team can do with AI.
I help marketing leaders adopt AI, scale it beyond experiments, and transform how their teams work.
LinkedIn Learning instructor
50K+
learners across my AI courses
Selected work
01 / Reporting workflowFrom three days of reporting to three hours.
Tamara redesigned a manual reporting workflow so the content team could spend more time interpreting the numbers and less time preparing the deck.
Read the full case study- Before
- 3 days a month
- After
- 3 hours
Workflow redesign, automation, and AI
The framework
Three ways to create value with AI.
Start with the problem you want to solve. Use AI to think it through, make recurring work easier, or develop a capability that opens up new possibilities.
- 01 /
Ask
Think through a problem, explore options, and find a useful next step.
Explore why a campaign underperformed and what to investigate next.
- 02 /
Automate
Turn recurring work into a repeatable process with review where it matters.
Make monthly reporting repeatable so the team can act on the findings.
- 03 /
Expand
Build a capability your team didn’t have and put it to work on a real problem.
Build an app that solves a team problem, even if you’ve never written code.
AI readiness and roadmap
A focused plan tied to marketing outcomes.
Workflow and systems implementation
Redesign priority workflows and build the systems that support them.
Team enablement and adoption
Give marketers the skills and support to solve problems with AI.
AI operating model
Give useful experiments shared standards, clear owners, and a way to measure progress.