TFTamara Franklin

Services

Help your marketing team put AI to work.

Engagements combine strategy, implementation, and enablement so your team can move from promising experiments to repeatable ways of working that increase capacity and speed.

Book a strategy call

01

AI readiness and roadmap

Identify where your team is ready to move, which use cases matter most, and whether the organization has the capacity to absorb change. The result is a focused plan tied to marketing outcomes.

Common outcomes

Readiness and adoption-capacity diagnostic

Use-case scoring and prioritized portfolio

90-day implementation roadmap

02

AI workflow and systems implementation

Redesign priority marketing workflows and build the practical systems that help AI remove friction, improve consistency, and increase useful capacity.

Common outcomes

Workflow mapping and AI-assisted redesign

Reusable AI skills and automations

Pilots, quality criteria, and implementation support

03

Team enablement and adoption

Build the skills, confidence, and support marketers need to solve real problems with AI, especially when experience and technical comfort vary across the team.

Common outcomes

Role- and skill-tiered learning paths

Problem-first workshops and coaching

Office hours, champions, and manager reinforcement

04

AI operating model and institutionalization

Turn successful experiments into a discoverable, governed, and repeatable marketing capability with shared standards, clear ownership, measurement, and continuous learning.

Common outcomes

Searchable AI hub and tool registry

Launch, ownership, and review model

Adoption measurement and scaling plan

Not sure where your team should start?

The readiness assessment will identify the part of your marketing team's AI capability most likely to limit progress.

Assess your team's readiness