I’m Tamara Franklin. Nearly 25,000 professionals have taken my LinkedIn Learning courses on AI workflows and content automation.
Now I help B2B content teams implement the same systems I built at Salesforce, Shopify, and VMware—without the trial-and-error or technical headaches.
My specialty? Taking a chaotic content process and transforming it into a system that runs without constant firefighting. I design workflows, write custom AI prompts, and set up automation so your team can focus on strategy instead of manual busywork.
Led content strategy and operations at industry giants like Salesforce, Shopify, and VMware, optimizing workflows for maximum impact and efficiency.
Expert in leveraging modern tech including Notion, Airtable, Slack, Asana, WordPress, Zapier, Make, and Google AI Studio to build integrated content ecosystems.
Educated over 25,000 professionals through courses on AI workflows, content operations, and automation, empowering teams to embrace future-proof strategies.
AI won't replace content teams, but it can make us wildly more efficient. I focus on integrating AI with intention, helping teams identify high-value applications to spend less time on clicks and more on creative impact.
I blend content strategy, workflow design, and automation to help your team work more efficiently.
Experience the profound shift from chaotic content management to a streamlined, AI-powered system designed for efficiency and clarity.
- Drowning in Slack requests, no clear intake
- Missing deadlines due to broken workflows
- Manually doing repetitive work AI could handle
- Constantly firefighting instead of strategizing
- Burned out from the chaos and inefficiency
- Custom workflow system triages requests automatically
- AI prompts draft content in your brand voice
- Clear processes anyone on your team can follow
- 10+ hours per week freed up for strategic work
- A calmer, faster, and more effective team
My ideal clients are B2B tech companies (50-500 employees) with content teams that are:
Specifically, those with 50-500 employees, looking for scalable content solutions.
Struggling with chaotic intake processes and a lack of clear systems.
Ready to integrate AI into their workflows but unsure how to begin effectively.
Frequently missing content deadlines due to inefficient and disorganized processes.
Committed to investing in professional, long-term workflow improvements, not quick fixes.
Operating in sectors where compliance and structured processes are crucial.
Not sure if this is you? Let's connect.
"One of Tamara’s superpowers is creating efficiencies (automated workflows, self-serve processes, templates, editorial calendars, to name a few), so when you work with Tamara, she’s not only thinking about achieving a high quality bar, but also looking at how to scale programs and not waste time getting the work done."
~Dani Ng-See-Quan, Director of Content Marketing
"Tamara is so helpful and knowledgeable! I came to her stuck with a complicated question related to dashboarding and visualization in Clickup. She talked me through what I wanted, helped me understand what we really needed to do, and then led me through a couple videos and question/answer how to do it. I'll unhesitatingly connect with Tamara when I need process, automations, and project management help."
~Lee Densmer, Content Strategist
"Tamara became an expert on the Airtable content management platform and trained internal users and partners on it…she was managing over 1,800 assets complete with refresh cycles and end dates, always making sure the content we use with partners was the freshest and most relevant."
~David Silverberg, Director of Partner Marketing
"Tamara is a seasoned content marketer who brings deep expertise, calm rationality and innovation to every project she touches. She helped the broader content team automate many of our workflows, and shared her expertise generously with other team members."
~Lauren Sudworth, Head of Brand & Content
View more recommendations on LinkedIn.
Book a free 30-minute strategy call. We’ll discuss your current process, biggest bottlenecks, and whether workflow implementation makes sense for your team.
Strategy Session • Workflow Implementation • Ongoing Support