Home
Book a Call
I help content teams reclaim their time with smarter systems, automation, and AI.
About Me
I'm Tamara Franklin — a content operations strategist with 15+ years of experience in B2B tech, including roles at Salesforce, Shopify, and VMware.
I've seen the inside of high-performing content engines — and the chaos that happens when workflows break down, tools don't talk to each other, or teams are stretched too thin. That's where I come in.
My specialty? Designing sustainable, scalable systems that make your content team faster, calmer, and more effective — without sacrificing quality or burning everyone out.
What I Do
Reduce content chaos and missed deadlines
Streamline planning, production, and publishing
Introduce AI in ways that actually save time
Make your systems so clear anyone on your team can jump in
I blend content strategy, workflow design, and automation to help your team work more efficiently.
Why Content Ops + AI?
1
I don't believe AI will replace content teams.
2
But it can make us wildly more efficient — if we integrate it with intention.
3
I help teams identify where AI adds the most value, and build systems around that, so you spend less time clicking buttons and more time creating work that moves the needle.
My Background
Content & Ops roles at Salesforce, Shopify, and VMware
Expert in Notion, Airtable, WordPress, Slack, Asana, and editorial automation tools
Instructor with LinkedIn Learning (courses on content ops, AI, and productivity)
Passionate about meaningful content, systems that sustain teams, and tech that works with people — not against them
What I Value
Content Clarity
Content teams deserve clarity, not chaos.
Strategic Ops
Ops isn't overhead — it's strategy.
Frictionless Tech
Tech should reduce friction, not add to it.
Testimonials
"One of Tamara’s superpowers is creating efficiencies (automated workflows, self-serve processes, templates, editorial calendars, to name a few), so when you work with Tamara, she’s not only thinking about achieving a high quality bar, but also looking at how to scale programs and not waste time getting the work done."
~Dani Ng-See-Quan, Director of Content Marketing
"Tamara is so helpful and knowledgeable! I came to her stuck with a complicated question related to dashboarding and visualization in Clickup. She talked me through what I wanted, helped me understand what we really needed to do, and then led me through a couple videos and question/answer how to do it. I'll unhesitatingly connect with Tamara when I need process, automations, and project management help."
~Lee Densmer, Content Strategist
"Tamara became an expert on the Airtable content management platform and trained internal users and partners on it…she was managing over 1,800 assets complete with refresh cycles and end dates, always making sure the content we use with partners was the freshest and most relevant."
~David Silverberg, Director of Partner Marketing
"Tamara is a seasoned content marketer who brings deep expertise, calm rationality and innovation to every project she touches. She helped the broader content team automate many of our workflows, and shared her expertise generously with other team members."
~Lauren Sudworth, Head of Brand & Content
View more recommendations on LinkedIn.
Let's Connect
If you're a content lead or marketing ops pro looking to build systems that scale, I'd love to help.