A strategist and builder who knows how teams turn new tools into new capability.

My work sits at the intersection of marketing strategy, content operations, AI, and organizational change. I have led and improved systems inside Salesforce, Shopify, and VMware, where promising ideas have to survive real constraints: global teams, complex reviews, fragmented tools, competing priorities, and high standards for quality.

I do not just advise teams on AI adoption. I build the systems that make adoption possible: use-case evaluation models, searchable tool libraries, reusable AI skills, workflow automations, enablement programs, and operating practices that help teams apply AI independently.

That experience shaped a direct point of view. AI creates value when it is attached to a meaningful business problem, embedded in a well-designed workflow, governed with clear accountability, and adopted by marketers who understand both its power and its limits.

I help marketing leaders turn those pieces into a capability their teams can actually use. The goal is not more AI activity. It is a team that can produce more, move faster, and keep improving how the work gets done.