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Tamara Franklin - AI Marketing Strategist & Writer
I specialize in AI-driven marketing strategies and have developed content for 55+ clients across various industries. With experience as a Senior Content Marketing Manager at Shopify and now as Content Operations Lead at Salesforce, I bring deep expertise in creating compelling, conversion-focused content, while optimizing workflows and scaling content production effectively.
My specialties include SaaS, eCommerce, FinTech, and cybersecurity content that drives results and engages target audiences.
Featured AI Marketing Projects
Here's a look at some key AI marketing and content strategy projects, highlighting impact and results:
Salesforce: SEO Content Workflow Overhaul
Redesigned the SEO content workflow, centralizing reviews and adding QA. Result: Cut publishing time by 20% and achieved clarity across tools (Skyword → Google Docs → Optimizely).
Salesforce: Content Reporting for GTM Leaders
Created a weekly/quarterly reporting framework linked to Salesblazer goals. Result: Leadership tracks performance in real-time, driving alignment and strategic decision-making.
Salesforce: Slack-Based Editorial Intake System
Built an automated Slack intake flow with conditional logic. Result: Achieved 30% faster intake-to-assignment, reducing confusion for global teams and enabling AI-assisted triage.
Shopify: Viral Editorial Calendar
Developed an Asana-based calendar syncing tasks, reviews, and publishing. Result: Streamlined editorial processes, increased on-time delivery, and was highly praised, even by executives.
VMware: Scaling Co-Marketing Assets
Optimized and maintained an Airtable SSOT for 1,800+ partner assets (Dell, NVIDIA, HP, Intel, etc.). Result: Unified visibility across campaigns, saved countless hours, and accelerated global asset readiness.
Featured Writing Projects
With 132 projects for 55 clients, here are some of my most impactful work samples:
Salesforce
Created comprehensive guides on sales tracking software, helping businesses leverage data to increase revenue.
Sprout Social
Explored the role of AI in business, highlighting how 90% of leaders plan to increase investments in AI and ML.
HubSpot
Examined the difference between motivation and discipline for entrepreneurs seeking sustainable success.
Shopify Content
Shopify Capital: Growing Small Businesses
Explored eight ways entrepreneurs can use Shopify Capital to grow their small businesses, from inventory investment to retail expansion.
Social Commerce Expertise
Instagram Live Shopping: Best Practices
Provided actionable strategies for eCommerce businesses to leverage Instagram Live Shopping for direct sales on one of the most popular social commerce platforms.
Social Commerce Strategy
$492B
Global Social Commerce Sales (2021)
The massive market opportunity for retailers embracing social commerce.
$1.2T
Projected Sales by 2025
Forecasted tripling of social commerce sales worldwide.
49%
Brands Increasing Investment
Nearly half of surveyed brands plan to boost social commerce investment.
Data from my article on social commerce strategy for Shopify Enterprise, highlighting the growing importance of social selling for eCommerce businesses.
Holiday Shopping Trends
Social Commerce Boosting Holiday Sales
Analyzed how social commerce is transforming holiday online shopping, with the value of social commerce sales estimated at $958 billion in 2022.
Provided actionable strategies for eCommerce businesses to compete for consumer attention during the critical holiday shopping season.
Shopify Developer Content
Newsletter: Product Updates for Developers
Created a monthly product newsletter keeping Shopify Developers informed about critical updates needed for their work with app users.
Provided clear, concise information on API changes, feature releases, and other important developments in the Shopify ecosystem.
Shopify Editions Content
Connect to Consumer
Highlighted Shopify's DNA in powering direct-to-consumer commerce and the evolution of the platform.
Developer Innovation
Acknowledged how developer innovation, problem-solving, and new technology drive business for millions of brands worldwide.
Platform Updates
Introduced Shopify Editions as a new way to explore products and services while keeping track of API updates and feature releases.
Alternative Funding Myths
Demystifying Funding Options
Addressed the challenges many business owners face in securing initial funding for starting or expanding their companies.
Highlighted how alternative financing options can help small businesses that struggle to secure timely funding from traditional sources.
Shopify Future of Commerce Report
Trend Research
Contributed to Shopify's highly valuable annual trends report through qualitative research and SME interviews.
Expert Insights
Helped capture insights from partners and subject matter experts to identify emerging commerce trends.
Strategic Value
Created content that provides strategic guidance for merchants navigating the evolving commerce landscape.
Career Development Content - BetterUP
Career Pathing for Employee Retention
Explored how modern employees seek more than just compensation, wanting employers who value them and provide clear career trajectories.
Explained the difference between career pathing and traditional corporate ladders, and how both employers and employees can leverage this approach.
Workplace Flexibility Content
81% of Executives
C-level executives in the U.S. and U.K. are changing policies to offer greater workplace flexibility.
Critical Strategy
Flexibility is no longer just a startup perk but essential for recruitment, satisfaction, and retention.
4 Implementation Methods
The article provides four practical ways companies can offer workplace flexibility to employees.
From my article for BetterUp on why workplace flexibility matters in today's business environment.
Promotion Policy Best Practices
35%
Voluntary Departures
Percentage of employees who cite lack of career development and promotion opportunities as their reason for leaving.
100%
Critical Component
Having a promotion policy is essential for recognizing employee contributions and improving retention.
From my article for BetterUp on promotion policy guidelines and best practices in the wake of the Great Resignation.
People Operations Content
Supporting Employee Retention
Defined people operations as the business function and processes for managing and developing an organization's workforce, focusing on actual employee experiences.
Explored how this people-centric approach improves productivity, growth, and satisfaction, ultimately supporting retention efforts.
HubSpot Content: Mentoring
Virtual Mentoring
Explored how virtual mentoring can help entrepreneurs get unstuck and reach the next level in their business journey.
Success Stories
Highlighted mentoring relationships like Bill Gates and Warren Buffett, Oprah Winfrey and Maya Angelou, and Socrates and Aristotle.
Practical Guidance
Provided actionable advice for finding and working with mentors to overcome business challenges.
Motivation vs. Discipline
Essential Pillars for Entrepreneurs
My HubSpot article explores the critical difference between motivation and discipline for entrepreneurs, explaining how these distinct concepts contribute to success.
The content helps readers understand when to leverage each approach when working toward specific goals, whether for themselves or their teams.
Coaching vs. Mentoring
Guidance for Entrepreneurs
Compared coaching and mentoring approaches for entrepreneurs seeking guidance, highlighting how the choice depends on personal and business needs.
Provided insights on when to seek a coach versus a mentor based on specific business challenges and growth objectives.
Corporate Citizenship
Business Responsibility Beyond Profit
Referenced Peter Drucker's 1946 "Concept of the Corporation," highlighting the dual responsibility of business leaders: performance of their institutions and responsibility to the community.
Explored how modern entrepreneurs can embrace corporate citizenship as part of their business strategy.
ESG Reporting Strategy
Growing Importance
Explained why environmental, social, and governance (ESG) reporting is becoming increasingly critical for businesses as false ESG claims come under scrutiny.
Real Consequences
Highlighted the $1.5 million fine imposed on Bank of New York Mellon Corp by the SEC for deceptive claims about using environmental and social criteria.
Strategic Approach
Provided guidance on developing an authentic ESG reporting strategy that aligns with business values and practices.
Cybersecurity Content
Essential Security Scans
Addressed concerns about network security following high-profile data breaches, emphasizing the constant threat of hackers working around the clock.
Highlighted the importance of continuous protection for networks connected to the internet to prevent various cyberattacks.
Cloud Computing vs. SaaS
Cloud Computing
Explained the distinct characteristics and applications of cloud computing as a broader technology concept.
SaaS
Defined software-as-a-service as a specific application of cloud technology with its own unique business model.
Business Impact
Clarified what these differences mean for businesses making technology decisions.
Healthcare Cybersecurity
Top 10 Healthcare Industry Cyberattacks
Revealed how cybercrime targeting healthcare is big business, with breaches occurring at a rate of 1.4 per day in the U.S. alone.
Cited the 2019 Healthcare Data Breach Report from HIPAA Journal, which found more healthcare records were breached in 2019 than in the six years from 2009 to 2014.
Security Operations Checklist
1
Proactive Planning
Emphasized that cyberattacks wait for no one and routinely disrupt even the best-laid plans.
2
Expert Recommendations
Highlighted that Arctic Wolf's Concierge Security® Team created a checklist to help organizations start the year with strong security practices.
3
Proven Results
Noted that these recommendations were already helping customers improve their security posture and operational efficiency.
CMMC Certification
Department of Defense Security
Revealed that the Department of Defense (DoD) stops approximately 36 million emails daily containing malware, viruses, and phishing attempts.
Explained how these attacks come from hackers, terrorists, and foreign adversaries attempting to gain unauthorized access to sensitive military information.
Secure Code Warrior Investment
1
Innovative Platform
Described Secure Code Warrior as an innovative web-based corporate education and assessment platform where developers build secure-coding skills through hands-on learning.
2
Accomplished Founder
Highlighted CEO Pieter Danhieux's credentials, including being named one of the 'Coolest Tech people in Australia' and winning Cyber Security Professional of the Year.
3
Strategic Investment
Explained Cisco's investment rationale in a company focused on training developers with a security mindset.
Content Writing Process
Research
Conducting thorough research on topics, industries, and target audiences to ensure content accuracy and relevance.
Strategy
Developing a content strategy aligned with business goals and audience needs.
Creation
Crafting compelling, informative content that engages readers and drives action.
Refinement
Editing and optimizing content for clarity, impact, and SEO performance.
Analysis
Measuring content performance and gathering insights for continuous improvement.
Industry Expertise
eCommerce
Creating content that drives conversions and enhances the online shopping experience for various eCommerce platforms.
SaaS
Developing clear, compelling content that explains complex software solutions and their business benefits.
FinTech
Translating complex financial concepts into accessible content that builds trust and drives engagement.
Cybersecurity
Creating content that explains technical security concepts in ways that resonate with both technical and non-technical audiences.
Content Strategy Approach
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Business Goals
2
Audience Needs
3
Content Pillars
4
Content Calendar
5
Creation & Distribution
My content strategy approach starts with understanding business goals and audience needs, then builds out from there with clearly defined content pillars, a strategic calendar, and effective creation and distribution processes.
Content Types
Breakdown of content types I've created across 132 projects for 55 clients, demonstrating versatility in content creation.
Content Operations Services
Streamlining Content Workflows
As Content Operations Lead at Salesforce, I've developed expertise in optimizing content processes and workflows to maximize efficiency and effectiveness.
  • Content workflow design and implementation
  • Content management system optimization
  • Cross-functional team coordination
  • Content governance and quality control
  • Content performance measurement and reporting
  • Content team training and development
Content Team Leadership
Team Development
Building and mentoring high-performing content teams that consistently deliver quality content on schedule.
Process Optimization
Implementing efficient workflows and systems that streamline content production and approval processes.
Cross-Functional Collaboration
Facilitating effective collaboration between content teams and other departments such as marketing, sales, and product.
Performance Management
Setting clear KPIs and providing regular feedback to ensure continuous improvement in content quality and impact.
Content Technology Stack
Tools & Platforms
I'm experienced with a wide range of content creation, management, and analytics tools that enhance content quality and efficiency.
  • Content Management Systems (WordPress, Contentful, Drupal)
  • SEO Tools (SEMrush, Ahrefs, Moz)
  • Analytics Platforms (Google Analytics, HubSpot, Mixpanel)
  • Project Management Tools (Asana, Trello, Monday.com)
  • Content Collaboration Tools (Google Workspace, Microsoft 365)
  • Email Marketing Platforms (Mailchimp, HubSpot, Klaviyo)
Content Calendar Management
Strategic Planning
Aligning content schedules with business goals, marketing campaigns, and seasonal trends.
Resource Allocation
Ensuring appropriate resources are available for content creation, review, and publication.
Workflow Management
Coordinating content production stages from ideation to publication to maintain consistent output.
Performance Tracking
Monitoring content performance and adjusting the calendar based on data-driven insights.
Content Governance Framework
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Content Strategy
2
Style Guidelines
3
Approval Workflows
4
Quality Standards
5
Performance Metrics
My content governance framework ensures consistency, quality, and alignment across all content assets, providing a structured approach to content management throughout its lifecycle.
Content Analytics Expertise
Data-Driven Content Optimization
I leverage analytics to measure content performance and drive continuous improvement in content strategy and execution.
  • Setting up meaningful KPIs aligned with business objectives
  • Tracking user engagement and conversion metrics
  • Analyzing content performance across channels
  • Identifying trends and patterns in content consumption
  • Providing actionable recommendations based on data insights
Content Compliance Expertise
Industry Regulations
Ensuring content adheres to industry-specific regulations such as HIPAA, GDPR, CCPA, and financial services requirements.
Legal Review Processes
Implementing efficient legal review workflows that maintain compliance without impeding content production.
Accessibility Standards
Creating content that meets accessibility guidelines, ensuring it's available to all users regardless of abilities.
Documentation Practices
Maintaining thorough documentation of content decisions and approvals for audit and compliance purposes.
Let's Work Together
Ready to elevate your content strategy and create compelling content that drives results? Let's discuss how I can help your business achieve its content marketing goals.