Most AI implementations fail because teams skip this step. Before touching a single tool, map every step of your current workflow. Where are the handoffs? What's eating your time? What's stuck in someone's head that should be in a system?
What Happens in the Map Phase
The Process
Step-by-step workflow mapping of your actual content process
Identify friction points and time sinks (not assumptions, real data)
Audit existing tools for unused automation features
Pinpoint the 2-3 bottlenecks causing the most pain right now
The Outcome
A clear picture of where AI will actually help vs. where it would add noise
Anti-Burnout Promise
No new tools introduced. No change to daily routines. Just clarity.
Phase 02
Anchor
Build the Foundation First
What Happens in the Anchor Phase
The Activities
Develop AI-driven content templates and frameworks for efficiency.
Establish brand voice and style guidelines tailored for AI generation.
Implement prompt engineering best practices across the team.
Integrate initial AI tools seamlessly into existing content workflows.
The Outcome
A robust and consistent content creation infrastructure, significantly reducing AI hallucinations and ensuring brand alignment.
Anti-Burnout Promise
Controlled integration, minimal disruption. Your team builds confidence with AI, not frustration.
Phase 03
Practice
Build Confidence in the Flow of Work
What Happens in the Practice Phase
The Activities
Guided workshops for hands-on AI application and experimentation.
Iterative refinement of AI outputs based on team feedback.
Optimizing prompts and AI parameters for brand voice consistency.
Establishing human oversight protocols for quality assurance.
The Outcome
A team proficient and confident in leveraging AI tools, producing high-quality content that consistently meets brand standards with minimal effort.
Leverage established AI workflows for broader content initiatives.
Implement advanced analytics to measure AI impact and identify new opportunities.
Automate content distribution and repurposing across platforms.
Continuously train and update AI models for peak performance and relevance.
The Outcome
Exponential increase in content volume and reach without compromising quality or burning out the team. Data-driven insights refine strategy and unlock new growth avenues.
Anti-Burnout Promise
AI handles repetitive tasks, freeing your team for strategic, creative work and innovation, ensuring sustainable growth.
What Makes This Different
Four Guiding Principles
Connect, Don't Replace
Use the tools your team already has. Most platforms have automation features sitting unused.
Reduce Cognitive Load
Every system should remove decisions from someone's plate, not add new ones.
Humans Stay in the Loop
Two manual touchpoints minimum: brief approval and final edit. Everything else can be automated.
Teach, Don't Just Do
Teams that understand the system get better results from it. We build capability, not dependency.
Built from 15+ years in B2B content marketing
Tested at Shopify, VMware, and Salesforce. Refined through direct work with lean content teams who needed more output without more headcount.
The Reality Check
The AI skills gap is real
62%
say AI skills are their top challenge
6%
are actually upskilling teams
BCG, 2025
Ready to Transform Your Content Workflow?
Don't let the AI skills gap hold your team back. Implement the MAPS Framework to strategically integrate AI, boost output, and empower your team for sustainable growth without burnout.