Case studies

Proof that strategy must move the work.

Selected examples from enterprise AI adoption, workflow transformation, and content operations. These are not abstract demos. They show what happens when systems, process, enablement, and accountability are designed together.

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Global enterprise marketing organization · AI adoption infrastructure

AI adoption infrastructure built to scale

From scattered experiments to a system teams can use

The challenge

AI experiments were growing across teams, but the ideas, tools, and lessons were difficult to evaluate, discover, and reuse.

The strategic move

Built a connected adoption system spanning use-case evaluation, tool discovery, reusable AI skills, launch enablement, supported learning, and cross-functional build programs.

The system connected strategy, hands-on building, enablement, and adoption so useful experiments could become shared team practices instead of isolated wins.

Salesforce · Workflow transformation

Publishing time reduced by 20%

A clearer path from SEO brief to publication

The challenge

A multi-tool publishing process created friction, ambiguity, and preventable rework.

The strategic move

Redesigned the workflow, centralized reviews, and introduced structured quality assurance.

The new system created shared visibility across Skyword, Google Docs, and Optimizely.

Salesforce · Intake automation

Intake to assignment accelerated by 30%

Faster editorial intake for global teams

The challenge

Unstructured requests slowed assignment and created confusion across distributed stakeholders.

The strategic move

Built a Slack-based intake flow with conditional logic and a foundation for AI-assisted triage.

The design gave teams a consistent entry point and clearer routing.

VMware · Content operations

1,800+ partner assets unified

One source of truth for partner marketing

The challenge

A large global partner ecosystem needed a reliable view of campaign assets and readiness.

The strategic move

Optimized and managed an Airtable system spanning Dell, NVIDIA, HP, Intel, and other partners.

The system improved visibility and reduced manual coordination across campaigns.

Shopify · Editorial systems

A more reliable on-time delivery system

An operating rhythm built to ship

The challenge

Editorial planning, reviews, and publishing needed stronger coordination at scale.

The strategic move

Developed an Asana-based editorial calendar connecting tasks, reviews, and release dates.

The calendar made ownership and dependencies visible to teams and leaders.

Some current work is anonymized to protect internal information. Impact statements reflect Tamara Franklin's documented project record. Client and employer names identify professional experience, not endorsements of this consultancy.