Case studies
Selected examples from enterprise content and marketing operations. These are not abstract AI demos. They show what happens when process, technology, and accountability are designed together.
Book a strategy callSalesforce · Workflow transformation
Publishing time reduced by 20%
The challenge
A multi-tool publishing process created friction, ambiguity, and preventable rework.
The strategic move
Redesigned the workflow, centralized reviews, and introduced structured quality assurance.
The new system created shared visibility across Skyword, Google Docs, and Optimizely.
Salesforce · Intake automation
Intake to assignment accelerated by 30%
The challenge
Unstructured requests slowed assignment and created confusion across distributed stakeholders.
The strategic move
Built a Slack-based intake flow with conditional logic and a foundation for AI-assisted triage.
The design gave teams a consistent entry point and clearer routing.
VMware · Content operations
1,800+ partner assets unified
The challenge
A large global partner ecosystem needed a reliable view of campaign assets and readiness.
The strategic move
Optimized and managed an Airtable system spanning Dell, NVIDIA, HP, Intel, and other partners.
The system improved visibility and reduced manual coordination across campaigns.
Shopify · Editorial systems
A more reliable on-time delivery system
The challenge
Editorial planning, reviews, and publishing needed stronger coordination at scale.
The strategic move
Developed an Asana-based editorial calendar connecting tasks, reviews, and release dates.
The calendar made ownership and dependencies visible to teams and leaders.
Impact statements reflect Tamara Franklin's documented project record. Client and employer names identify professional experience, not endorsements of this consultancy.